American Theological Library Association
Logo + Brand Identity
Group was tasked with:
Naming, Brand Identity, Website Design and Development
2018 — 2019
- In-depth Logo Concepting Phase
- Thorough Naming Process
Team: Joey Tackett, Corey Jones, Sara Tetreault
BackgroundWe worked with Atla, formerly known as the American Theological Library Association, to completely rebrand and launch their website. Atla is committed to advancing the study of religion and theology as a membership association with 800 members, including librarians and information professionals, and as a producer of research tools.
ResearchOur team helped them build on these established brand opportunities by assessing the current brand experience through the lens of their team and their key audiences and established their position in the current landscape of similar organizations.
A key part of this process was conducting brand perception testing with key audiences, extensive comparator and competitor analysis, and an assessment of Atla’s internal messaging and communications. We developed a set of recommendations based on this research that focused on reimagining Atla’s brand identity and experience.